E-Commerce Salary Levels: You Might Be Surprised!

Rising like a phenomenon, E-Commerce has become a trending industry that Gen Z is actively pursuing. If you’re still considering whether to major in E-Commerce and wondering about future career opportunities, let’s dive into this article with NIIE to explore salary levels and the industry’s growth prospects in the coming years!

Nếu giỏi tiếng Anh, mức lương ngành thương mại điện tử sẽ khiến bạn phải bất ngờ đấy!
If you’re proficient in English, E-Commerce salaries may surprise you!

I. E-Commerce: Overview & Fun Facts

Before jumping straight into salary details, let’s first understand what E-Commerce (EC) is! Simply put, it’s the study of business in the “virtual world,” where all buying and selling activities take place online. Since 2010, E-Commerce has experienced rapid growth in Vietnam, especially after the Covid-19 pandemic. Interestingly, this field goes beyond just online selling—it’s a “4-in-1” combination of Business, Information Technology, Marketing, and Logistics.

Không chỉ dừng lại ở việc bán hàng online, mà còn là sự kết hợp "4 trong 1" của: Kinh tế - Công nghệ thông tin - Marketing - Logistics.
E-Commerce is more than just online selling; it’s a “4-in-1” field combining Business, Information Technology, Marketing, and Logistics.

Fun fact: Did you know? Many of the world’s top tech billionaires started in E-Commerce! For example, Jeff Bezos, the mastermind behind Amazon, and Jack Ma, the founder of the Alibaba empire and the famous 11/11 Singles’ Day shopping festival that we all love for its massive sales.

II. E-Commerce Salary Levels: From Newbie to Pro

Now, let’s get to the most exciting part—salaries! NIIE will break down each level for you:

Salary Based on Work Experience

For fresh graduates, entry-level salaries range from 7 to 8 million VND per month. This reflects the initial training period and the transition to a real working environment. However, after the first 12 months, if you demonstrate strong expertise and meet job requirements, your salary can increase significantly to 12 to 15 million VND per month.

Notably, if you have strong foreign language skills and work for international E-Commerce companies, your starting salary can be $500 – $600 (12,000,000 – 15,000,000 VND/month) right after graduation. As you progress to managerial and department head positions, earnings can reach $1,500 – $2,500 (38,000,000 – 63,000,000 VND/month). Senior executives and directors in the field can command $3,500 – $7,000 (88,000,000 – 177,000,000 VND/month).

Bên cạnh kinh nghiệm thì vị trí công việc cũng là yếu tố ảnh hưởng đến mức lương của ngành thương mại điện tử.
Besides experience, job position also plays a crucial role in determining E-Commerce salaries.

Salary Based on Job Position

According to a survey by TopCV, aside from work experience, E-Commerce salaries also vary depending on job roles. Here are some salary ranges for key positions:

  • Data Analyst: 17,000,000 – 26,000,000 VND/month
  • Online Marketing Specialist: 12,000,000 – 23,000,000 VND/month
  • Logistics Specialist: 14,000,000 – 19,000,000 VND/month
  • Strategy Planner: 11,000,000 – 20,000,000 VND/month
  • E-Commerce Solutions Consultant: 10,000,000 – 21,000,000 VND/month
  • E-Commerce Specialist: 12,000,000 – 15,000,000 VND/month

These figures are for reference only. Individual salaries may vary depending on many factors. However, one thing is certain: mastering three key elements—Strong Expertise, Fluent English, and Solid Skills—will set you up for high-paying and stable jobs in E-Commerce!

III. International Standard E-Commerce Bachelor’s Program: A Strong Foundation for Your Career

To meet the increasing demand in the job market, NTT Institute of International Education (NIIE) – Nguyen Tat Thanh University (NTTU) has developed the International Standard Bachelor’s Program in E-Commerce. This program is built on over 15 years of collaboration with top global universities and industry-leading companies.

Students in this program will receive comprehensive training in key areas of E-Commerce, including business environments, E-Commerce management, digital platform development, and online business strategies. The curriculum is practically oriented, featuring real-world case studies and digital business projects. Additionally, students will have opportunities to visit enterprises and connect with top industry experts.

Khi theo học ngành thương mại điện tử tại NIIE, bạn sẽ được đào tạo toàn diện về các mảng kiến thức then chốt của ngành.
At NIIE, you’ll gain in-depth knowledge of all key aspects of E-Commerce.

A unique feature of the program is its bilingual teaching approach (English – Vietnamese), ensuring students develop professional-level English skills. English training spans six levels, from foundational to B2 (equivalent to IELTS 5.5 – 6.0), preparing students for global career opportunities.

“Học đi đôi với hành” - Sinh viên NIIE thường xuyên được gặp gỡ chuyên gia, lãnh đạo doanh nghiệp thông qua các buổi Workshop, Seminar.
“Learning by doing”—NIIE students frequently engage with industry experts and business leaders through Workshops and Seminars.

Beyond academic and language skills, the program also focuses on essential soft skills such as communication, teamwork, and critical thinking—key attributes for both academic success and career advancement.

With attractive salaries and diverse job opportunities as discussed above, E-Commerce is undoubtedly an ideal choice for students passionate about technology and business. If you’re looking for a trusted institution to kickstart your career, look no further than NIIE!

📌 Apply now for admission through academic transcripts and become an NIIE E-Commerce student today!

  • Website: https://xettuyen.niie.edu.vn/
  • Hotline: 0934.116.244 – 0938.116.244
  • Address: 458/3F Nguyen Huu Tho, Tan Hung Ward, District 7, Ho Chi Minh City.

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NTT INSTITUTE OF INTERNATIONAL EDUCATION – NGUYEN TAT THANH UNIVERSITY

GLOBAL LEARNING – GLOBAL SUCCESS

Address: 458/3F Nguyen Huu Tho, Tan Hung Ward, District 7, Ho Chi Minh City

Hotline: 0934 116 244 / 0938 116 244

Email: niie@ntt.edu.vn