On July 24, 2025, Business Administration students from the NTT Institute of International Education (NIIE) had the opportunity to visit the international exhibition Vietbeauty & Cosmobeauté Vietnam 2025 at the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City.
This activity was part of the Event Management course, designed to bridge academic knowledge with real-world event environments—helping students gain a deeper understanding of how large-scale events are professionally organized and operated.
During the visit, students had the chance to directly observe hundreds of booths from beauty, cosmetics, and healthcare brands from across the globe. Beyond booth scale and design, they also explored how businesses execute on-site marketing activities such as hosting mini-games, distributing samples, showcasing product demos, or organizing brand introduction seminars.
In addition, students gained insight into the full process of organizing a professional exhibition—from layout planning and visitor flow management to cross-functional coordination and optimizing user experience. Everything was conducted with professionalism, consistency, and attention to detail.
This field trip not only gave students a clearer picture of the working environment in the event and exhibition industry, but also served as a valuable opportunity to observe real-time business operations—allowing them to learn about planning, teamwork, and on-the-spot problem solving.
With its practice-oriented training philosophy, NIIE is committed to creating experiential learning activities like this to ensure that students not only gain solid expertise in their field but are also well-prepared to adapt to real-world working environments right from their time at university.
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NTT INSTITUTE OF INTERNATIONAL EDUCATION – NGUYEN TAT THANH UNIVERSITY
GLOBAL LEARNING – GLOBAL SUCCESS
Address: 458/3F Nguyen Huu Tho, Tan Hung Ward, District 7, Ho Chi Minh City
Hotline: 0934 116 244 / 0938 116 244
Email: niie@ntt.edu.vn
