Marketing is a key field that helps businesses understand customer needs and develop effective strategies to promote products and build brand awareness. It is an incredibly dynamic profession that offers diverse career opportunities in both traditional and digital marketing. Especially in the age of technology, the Digital Marketing and Social Media specialization at the NIIE Institute equips students with the latest digital trends—from SEO and online advertising to social media platform management—giving them a competitive edge in the job market.

The Marketing program at NIIE provides students with practical knowledge across: Business fundamentals (law, economic theory, taxation, etc.); Marketing strategies (market research, brand management, advertising, etc.); Digital marketing (SEO, SEM, social media, e-commerce, etc.).

Students will learn how to design and execute innovative marketing strategies that drive real business results.

The program stands out with its use of international-standard learning materials, bilingual English–Vietnamese instruction, hands-on business projects, and opportunities to connect with industry experts. It also includes an integrated English program up to B2 level (equivalent to IELTS 5.5–6.0), enabling students to work confidently in global environments.

Duration: 3.5 years.

Degree: Bachelor of Marketing issued by Nguyen Tat Thanh University.

Mode of study: Full-time.

NOTE: The minimum quality assurance threshold applies to all admission methods for applicants graduating from 2026 onward: Total score of 3 subjects ≥ 15 points.

Applicants may apply through one of the following 5 methods:

Method 1: Admission based on the results of the 2026 National High School Graduation Examination according to subject combinations.

Method 2: Admission based on high school transcripts meeting one of the following criteria:

  • The average annual grade of 3 subjects (Grades 10, 11, 12) in the subject combination ≥ 18/30.
  • The average annual grade of subjects (Grades 10, 11, 12) in the subject combination combined with the National High School Graduation Exam score or Competency Assessment Test score ≥ 18/30.
  • Graduation evaluation score (as stated on the Graduation Certificate) ≥ 6/10.

Method 3: Admission based on the results of competency assessment tests conducted by Vietnam National University – Ho Chi Minh City, Vietnam National University – Hanoi, and Ho Chi Minh City University of Education.

Method 4: Admission based on a combined academic score calculated using the following formula:

Academic Score = (National High School Graduation Exam Score × 50%) + (High School Transcript Score × 40%) + (Competency Assessment Test Score × 10%)

Method 5: Direct admission and priority admission for students who have won prizes in National Excellent Student Competitions, National Science and Technology Competitions, ASEAN and international skills competitions; as well as international applicants who meet academic requirements or are nominated under official admission programs.

Basic/major subjects:

Basic Skills in the Digital Era
Digital Competence and Exploiting Open Educational Resources
Administrative Services
Microeconomics
Critical Thinking
Information and Communication Technology
Macroeconomics
Introduction to Law
Professional Development, Grooming and Etiquette
Research Project
Physical education
Entrepreneurship and Innovation
Principles of Management
Business Law
Principles of Accounting
Management Accounting
Marketing Essentials
Advanced Soft skills in the Digital Age
Business statistics
Financial Management
Organizational Behavior
Information Systems Management
Human Resource Management
Management and Operations
Managing a Successful Business Project
Strategic Management
Business Event Management
Global Business
Sales Management
Taxation
Exporting and Importing Documentation and Procedures
Managerial Decision Making
Understanding and Leading Change
Work-based Experience & Internship
Graduation Thesis
Special Project in Enterprise Communications
Special Project in Business Strategy
Special Project in International Integration
Special Project in Enterprise Communications
Special Project in Business Strategy
Special Project in International Integration

Intensive English:

Nep 1 – Elementary level
Nep 2 – Pre-Intermediate level
Nep 3 – Pre-Intermediate level
Nep 4 – Intermediate level
Nep 5 – Intermediate level
Nep 6 – Upper-Intermediate level

Graduates of this program can confidently pursue a wide range of career opportunities, including:

  • Content Marketing Executive
  • Digital Marketing Executive
  • Online Marketing Specialist
  • Sales & Marketing Executive
  • Event Coordinator
  • Market Research Analyst
  • Product Development Specialist (R&D)
  • Brand Marketing Specialist