Marketing

Marketing is a key field that helps businesses understand customer needs and develop effective strategies to promote products and build brand awareness. It is an incredibly dynamic profession that offers diverse career opportunities in both traditional and digital marketing. Especially in the age of technology, the Digital Marketing and Social Media specialization at the NTT Institute of International Education (NIIE) equips students with the latest digital trends—from SEO and online advertising to social media platform management—giving them a competitive edge in the job market.

The Marketing program at NIIE provides students with practical knowledge across: Business fundamentals (law, economic theory, taxation, etc.); Marketing strategies (market research, brand management, advertising, etc.); Digital marketing (SEO, SEM, social media, e-commerce, etc.).

Students will learn how to design and execute innovative marketing strategies that drive real business results.

The program stands out with its use of international-standard learning materials, bilingual English–Vietnamese instruction, hands-on business projects, and opportunities to connect with industry experts. It also includes an integrated English program up to B2 level (equivalent to IELTS 5.5–6.0), enabling students to work confidently in global environments.

Duration: 3.5 years.

Degree: Bachelor of Marketing issued by Nguyen Tat Thanh University.

Mode of study: Full-time.

Students need to meet the following requirements:

  1. Graduated from high school.
  2. Admission is based on one of the following methods:

Method 1:
Admission based on the 2025 national high school graduation exam results, using subject combinations as regulated by the Ministry of Education and Training.

Method 2:
Admission based on academic transcripts, meeting one of the following criteria:

  • Grade 12 GPA: The total average score of three Grade 12 subjects in the chosen combination must be 18 or higher.
  • Combined Assessment: The total average score of three Grade 12 subjects in the chosen combination, combined with the national exam score or University Entrance Assessment (UEA) score, must be 18 or higher.

Method 3:
Admission based on results from University Entrance Assessments conducted by: Vietnam National University – Ho Chi Minh City, Vietnam National University – Hanoi, V-SAT, Ho Chi Minh City University of Education (or combined with national high school graduation exam results)

Method 4:
Admission via direct entry, priority admission, or nomination-based admission.

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Basic/major subjects:

Basic Skills in the Digital Era
Digital Competence and Exploiting Open Educational Resources
Administrative Services
Microeconomics
Critical Thinking
Information and Communication Technology
Macroeconomics
Introduction to Law
Professional Development, Grooming and Etiquette
Research Project
Physical education
Entrepreneurship and Innovation
Principles of Management
Business Law
Principles of Accounting
Management Accounting
Marketing Essentials
Advanced Soft skills in the Digital Age
Business statistics
Financial Management
Organizational Behavior
Information Systems Management
Human Resource Management
Management and Operations
Managing a Successful Business Project
Strategic Management
Business Event Management
Global Business
Sales Management
Taxation
Exporting and Importing Documentation and Procedures
Managerial Decision Making
Understanding and Leading Change
Work-based Experience & Internship
Graduation Thesis
Special Project in Enterprise Communications
Special Project in Business Strategy
Special Project in International Integration
Special Project in Enterprise Communications
Special Project in Business Strategy
Special Project in International Integration

Intensive English:

Nep 1 – Elementary level
Nep 2 – Pre-Intermediate level
Nep 3 – Pre-Intermediate level
Nep 4 – Intermediate level
Nep 5 – Intermediate level
Nep 6 – Upper-Intermediate level

Graduates of this program can confidently pursue a wide range of career opportunities, including:

  • Content Marketing Executive
  • Digital Marketing Executive
  • Online Marketing Specialist
  • Sales & Marketing Executive
  • Event Coordinator
  • Market Research Analyst
  • Product Development Specialist (R&D)
  • Brand Marketing Specialist