In recent years, concepts such as Artificial Intelligence (AI), digital transformation, and the digital economy have become increasingly prevalent in everyday life and the labor market. Technology is not only changing how businesses operate but is also reshaping the way people work, create, and build their careers. As a result, choosing the right field of study for the future has become a major concern for many students standing at the threshold of university.
In this context, the key question is no longer “Will AI replace humans?” but rather which fields of study will enable you to thrive in the AI era.
The Job Market Is Changing Faster Than Ever
The rapid advancement of technology—especially AI and automation—is driving profound changes in the global labor market. Many traditional jobs are gradually being replaced or restructured, while entirely new fields are emerging at an unprecedented pace.
Recently, the international market has witnessed large-scale layoffs linked to AI adoption. In the United States, fintech company Block shocked the industry by announcing plans to cut over 4,000 employees—nearly half of its workforce. In Australia, tech company WiseTech revealed plans to reduce 2,000 jobs over two years, equivalent to nearly one-third of its current staff. In some departments, such as product development and customer service, up to 50% of roles may be reduced as tasks become automated through AI.
This trend extends beyond the technology sector. In finance and banking, Goldman Sachs estimates that AI could eliminate 5,000–10,000 jobs per month. Citigroup is planning to cut 20,000 jobs, while Dow Jones has already reduced 4,500 positions. Within just the first six weeks of the year, surveys in the U.S. indicated that nearly 40,000 tech jobs had disappeared.
Many experts compare this wave to the restructuring of the manufacturing industry in the early 2000s—but on a global scale and at a much faster pace. Amazon CEO Andy Jassy has noted that many jobs humans have performed for the past 20–30 years will no longer require the same level of workforce.
However, this transformation is not only a challenge—it also opens up new opportunities. As technology advances, businesses increasingly need individuals who understand technology, grasp business dynamics, and can adapt quickly in digital environments.
Key Career Trends Shaping the Future
Looking at today’s job market, several major trends are expected to shape workforce demand in the years ahead:
Technology and AI are becoming foundational across industries.
It is no longer just the IT sector—fields such as finance, marketing, logistics, and manufacturing all require professionals who can work with data, digital systems, and technological platforms. According to the World Economic Forum, 44% of workers’ skills will need to be updated or transformed within the next five years.
Business and commerce are rapidly shifting to digital platforms.
The rise of e-commerce, digital marketing, and platform-based economies is forcing businesses to rethink how they approach customers. According to Statista, global revenue is expected to grow at 6.27% annually, reaching $4.96 trillion by 2030, driving strong demand for talent in digital marketing, e-commerce, and business management in digital environments.
Global supply chains and international trade are more critical than ever.
As goods, services, and data move across borders faster than ever, fields like logistics, international business, and supply chain management are becoming vital components of the global economy. Allied Market Research forecasts that the global logistics market will exceed $20.1 trillion by 2033.
In addition, customer service and experience are becoming key competitive advantages for many businesses. In industries such as tourism, hospitality, and retail, professionals who can design and manage customer experiences are increasingly in demand.
These trends are creating new academic pathways and career opportunities for the next generation of students.
How Should Students Choose the Right Major?
In a rapidly evolving technological landscape, choosing a major should not be based solely on short-term trends. Instead, students should consider a balance between personal interests, strengths, and the ability to adapt to future changes.
According to the WIN World AI Index 2025, Vietnam ranks 6th globally, placing it among the top 10 countries in terms of AI readiness and adoption. This highlights the strong adaptability of Vietnamese people to new technological waves.
However, to not only use technology but also master it, students must begin by understanding themselves. Some may enjoy working with technology, coding, and solving technical problems. Others may be drawn to business environments, content creation, or brand building. Meanwhile, some students are better suited for structured roles in finance, law, operations management, or customer service.
A suitable major is one that leverages your strengths while equipping you to adapt effectively to future job market changes.
Academic Programs at NIIE Opening Doors in the Digital Era
At NIIE Institute, students can choose from a wide range of programs aligned with the trends of the AI and digital economy era.
Students passionate about technology and innovation can pursue majors such as Information Technology, with specializations in software engineering or technology and innovation. Additionally, Automotive Engineering Technology is a rapidly growing field, especially with the rise of smart and electric vehicles.
For those interested in business and digital environments, majors such as Marketing (Digital Marketing and Social Media), E-commerce, and Business Administration and Technology offer strong opportunities in the digital economy.
Nếu quan tâm đến thương mại quốc tế và vận hành hệ thống logistics toàn cầu, sinh viên có thể lựa chọn các ngành như Kinh doanh quốc tế hoặc Logistics và quản lý chuỗi cung ứng – những lĩnh vực đang có nhu cầu nhân lực rất lớn.
Trong khi đó, những bạn yêu thích lĩnh vực tài chính, pháp lý và hệ thống doanh nghiệp có thể theo đuổi các ngành như Kế toán (Kế toán tài chính) hoặc Luật kinh tế. Ngoài ra, với những sinh viên muốn làm việc trong môi trường dịch vụ và quản lý trải nghiệm khách hàng, Quản trị khách sạn cũng là một lựa chọn đáng cân nhắc.
Students interested in global trade and operations can explore majors such as International Business or Logistics and Supply Chain Management—fields currently experiencing high demand for skilled professionals.
Meanwhile, students drawn to finance, law, and enterprise systems may pursue Accounting (Financial Accounting) or Economic Law. For those interested in service industries and customer experience management, Hospitality Management is also a promising option
Your Journey Begins with Understanding Yourself
Choosing a major is not just a decision for four years of university—it is the starting point of your long-term career journey. When you understand both market trends and your own aspirations, it becomes much easier to find the right path.
In upcoming articles from the series “What Should You Study to Stay Relevant?”, NIIE Institute will continue to provide deeper insights into different academic fields and career opportunities in the AI and digital economy era—helping students make more informed decisions about their future.
