Embarking on a New Journey: Orientation Day for E-Commerce & Digital Marketing Students at NIIE

On September 25, 2025, the NTT Institute of International Education (NIIE) successfully hosted the Orientation Day for new students majoring in E-Commerce and Digital Marketing & Social Media. This annual event not only serves as a warm welcome for incoming freshmen but also helps them better understand their academic programs, career opportunities, and personal development paths for the years ahead.

Hình ảnh sinh viên K25 vừa năng động, vừa tài năng ngành Thương mại điện tử và Marketing số tại NIIE
K25 students of E-Commerce and Digital Marketing at NIIE – vibrant, talented, and full of energy.

Meeting Program Heads and Distinguished Guests

The event was honored to welcome Assoc. Prof. Dr. Nguyen Xuan Nhi, Head of Digital Marketing & Social Media Program, and Dr. Bui Van Thoi, Head of E-Commerce at NIIE Program. Additionally, a delegation from the Vietnam E-Commerce Association (VECOM) joined the program, including: Mr. Nguyen Phuong Lam, Deputy Representative of the Southern Office, Deputy Head of Human Resource Development Committee; Ms. Pham Kim Phuong, VECOM member, Account Manager at Nappas; Ms. Phung Dieu Huong, Account & Project Manager at Nappas. For the Marketing program, students also had the chance to meet Ms. Nguyen Thi Linh Dan, an MBA graduate from the National University of Singapore. The presence of these experts provided students with valuable real-world insights, updated industry trends, and practical advice to help them confidently begin their university journey.

PGS. TS. Nguyễn Xuân Nhĩ – Trưởng ngành Marketing số và Truyền thông xã hội NIIE
Assoc. Prof. Dr. Nguyen Xuan Nhi – Head of Digital Marketing & Social Media, NIIE

General Orientation: Educational Philosophy and Career Prospects

Sinh viên ngành Thương mại điện tử đã nhận được rất nhiều kinh nghiệm, thông tin bổ ích từ thầy Trưởng ngành - TS. Bùi Văn Thời
E-Commerce students gained valuable knowledge and practical insights from Dr. Bui Van Thoi, Head of Program.

During the general session, the program heads introduced students to the core goals and educational philosophy of the programs. They presented a detailed overview of learning outcomes, graduation requirements, and the study roadmap, including expectations for foreign language proficiency and essential skills. The lecturers emphasized the practical and application-oriented nature of the curriculum, which prepares students for diverse roles in E-Commerce and Digital Marketing. What makes NIIE stand out is its bilingual training model, combined with a strong focus on developing soft skills, digital competencies, and an entrepreneurial mindset — empowering students to become confident global professionals.

E-Commerce: Stepping into the Global Arena

Đại diện VECOM, diễn giả Kim Phượng đã mang đến rất nhiều góc nhìn mới về thị trường Thương mại điện tử Việt Nam
From VECOM, guest speaker Ms. Kim Phuong shared new perspectives on Vietnam’s E-Commerce landscape.

In the E-Commerce session, guest speakers Ms. Pham Kim Phuong and Mr. Nguyen Phuong Lam provided students with a comprehensive view of the industry’s development trends in the digital era. According to VECOM’s 2024 report, Vietnam’s E-Commerce market reached USD 32 billion, with an impressive 27% growth rate, demonstrating the sector’s tremendous momentum.

Diễn giả Phương Lâm chia sẻ cùng sinh viên NIIE về cơ hội việc làm ngành Thương mại điện tử
Guest speaker Mr. Phuong Lam shared insights with NIIE students on career opportunities in E-Commerce.

Students were introduced to potential career paths such as E-Commerce Platform Manager, Online Business Analyst, E-Commerce Project Manager, Information Security Consultant, or even Digital Startup Founder. The speakers emphasized that success in this field requires strategic thinking, critical analysis, negotiation skills, and a strong entrepreneurial spirit — all of which serve as the “golden toolkit” for future careers.

Digital Marketing & Social Media: Creativity Leads the Way

For Digital Marketing students, Ms. Nguyen Thi Linh Dan delivered an inspiring and insightful session. She shared that the program aims to nurture digital marketers who are not only skilled in management but also innovative and adaptable in a fast-changing digital environment.

Là một chuyên gia với hơn 20 năm kinh nghiệm, diễn giả Linh Đan cũng đã có những chia sẻ vô cùng giàu cảm hứng và thực tế
With over 20 years of experience, guest speaker Ms. Linh Dan offered inspiring and practical perspectives.

Trong bối cảnh mạng xã hội đang trở thành nền tảng thương mại mới, sinh viên được khuyến khích phát triển kỹ năng phân tích dữ liệu, SEO/SEM, quản lý chiến dịch truyền thông số, cùng với khả năng sáng tạo nội dung phù hợp từng nền tảng. Diễn giả Linh Đan cũng nhấn mạnh rằng, các vị trí như Digital Marketing Manager, Content Strategist, E-Commerce Manager hay AI Marketing Specialist sẽ là những “hot job” trong giai đoạn 2025 – 2030. Không chỉ dừng lại ở kỹ năng chuyên môn, sinh viên Marketing số cần nuôi dưỡng tư duy toàn cầu, tinh thần sáng tạo và trách nhiệm xã hội để trở thành công dân toàn cầu thực thụ. ——————————————— NTT INSTITUTE OF INTERNATIONAL EDUCATION – NGUYEN TAT THANH UNIVERSITY GLOBAL LEARNING – GLOBAL SUCCESS Address: 458/3F Nguyen Huu Tho, Tan Hung Ward, District 7, Ho Chi Minh City Hotline: 0934 116 244 / 0938 116 244 Email: niie@ntt.edu.vn