E-Commerce is a method of conducting online business that leverages information technology and the Internet to facilitate fast and efficient online transactions, including buying, selling, exchanging, and payment processes.

The E-Commerce program at NIIE is designed to equip students with the necessary skills to successfully conduct business and work in the digital space (e-commerce sites, social networks, etc.). The interdisciplinary curriculum covers knowledge areas such as the digital environment (commercial business law, e-commerce site design, security, etc.), digital communication (digital marketing, brand management, customer behavior, etc.), logistics (logistics management, distribution channel management, etc.), and management (customer care, business strategy, etc.).

A distinctive feature of the E-Commerce program at NIIE is the use of advanced international textbooks, bilingual instruction in English and Vietnamese, and a practical training model that includes case studies, business projects, company visits, and expert meetings. Additionally, the program integrates enhanced English training through six levels, from basic to B2 standard (equivalent to IELTS 5.5 – 6.0), enabling students to confidently work in international environments.

Duration: 3.5 years

Degree: Bachelor of E-Commerce issued by Nguyen Tat Thanh University.

Mode of study: Full-time

Students need to meet the following requirements:

  1. Graduated from high school.
  2. Admission is based on one of the following methods:
  • Method 1: Admission based on the results of the high school graduation exam.
  • Method 2: Admission based on academic records meeting one of the following criteria:

+ Average scores of 3 semesters: 1 semester of grade 10, 1 semester of grade 11, and the 1st semester of grade 12 ≥ 18 points. (Students can select the highest score from 2 semesters each year).

+ Combination score of 12th-grade admission subjects ≥ 18 points.

+ Average score of grade 12 ≥ 6.0.

  • Method 3: Admission based on the results of the competency assessment exam of Ho Chi Minh City National University.

Basic/major subjects:

Administrative Services
Basic Skills in the Digital Era
Microeconomics
Critical Thinking
Information and Communication Technology
Macroeconomics
Digital Competence and Exploiting Open Educational Resources
Introduction to Laws
Professional Development, Grooming and Business Etiquette
Research Project
Introduction to E-commerce
Principles of Accounting
Philosophy of Marxism and Leninism
Marxist-Leninist Political Economy
Introduction to Management
Scientific Socialism
Electronic Transaction Law
Entrepreneurship and innovation
History of the Communist Party of Vietnam
Marketing Essentials
Consumer behaviour
Advanced Soft skills in the Digital Age
Business Statistics
Integrated marketing Communications
Database
Human Resource Management
Operation Management in E-commerce
Data Analysis
Web design
Branding communication
Information security
Brand management
E-Logistics
Digital Marketing
E-commerce project
Tự chọn (Chọn 2 môn trong 4 môn sau)
Data Mining
Information System Management
Market research in e-commerce
Retail Sales Management in E-Commerce
Work-based Experience & Internship
Graduation thesis
Các môn thay thế Khóa luận tốt nghiệp
Graduate Project
Customer understanding and care


Intensive English:

Nep 1 – Elementary level
Nep 2 – Pre-Intermediate level
Nep 3 – Pre-Intermediate level
Nep 4 – Intermediate level
Nep 5 – Intermediate level
Nep 6 – Upper-Intermediate level

Graduates of the E-Commerce program possess specialized knowledge, fluency in English, and robust skills, offering numerous job opportunities and salaries ranging from 25% to 100% higher than the average. They are confidently equipped to take on various roles:

  • Online Marketing Specialist
  • Online Communication Specialist
  • Online Sales Specialist
  • E-Commerce Website Administrator
  • Customer Behavior Analyst
  • Customer Care Specialist
  • Distribution Channel Manager
  • Entrepreneur