Electronic Commerce (E-Commerce)

E-Commerce is a modern way of doing business online, leveraging information technology and the Internet to enable fast and efficient buying, selling, exchanging, and payment transactions.

The E-Commerce program at NIIE Institute is designed to equip students with the essential skills to succeed in the digital marketplace — including on e-commerce platforms, social media, and other online channels. The curriculum follows an interdisciplinary approach, covering areas such as: Digital Environment (business law, e-commerce website design, cybersecurity, etc.); Digital Communication (digital marketing, brand management, consumer behavior, etc.); Logistics (logistics management, distribution channel management, etc.); Management (customer service, business strategy, and more).

What makes NIIE’s E-Commerce program stand out is its use of international-standard textbooks, bilingual instruction in English and Vietnamese, and a practical learning model. Students engage in case studies, business projects, company visits, and expert seminars to gain real-world experience.

Additionally, the program features enhanced English language training through six levels, from beginner to B2 (equivalent to IELTS 5.5 – 6.0), empowering students to work confidently in global and international environments.

Duration: 3.5 years

Degree: Bachelor of E-Commerce issued by Nguyen Tat Thanh University.

Mode of study: Full-time

NOTE: The minimum quality assurance threshold applies to all admission methods for applicants graduating from 2026 onward: Total score of 3 subjects ≥ 15 points.

Applicants may apply through one of the following 5 methods:

Method 1: Admission based on the results of the 2026 National High School Graduation Examination according to subject combinations.

Method 2: Admission based on high school transcripts meeting one of the following criteria:

  • The average annual grade of 3 subjects (Grades 10, 11, 12) in the subject combination ≥ 18/30.
  • The average annual grade of subjects (Grades 10, 11, 12) in the subject combination combined with the National High School Graduation Exam score or Competency Assessment Test score ≥ 18/30.
  • Graduation evaluation score (as stated on the Graduation Certificate) ≥ 6/10.

Method 3: Admission based on the results of competency assessment tests conducted by Vietnam National University – Ho Chi Minh City, Vietnam National University – Hanoi, and Ho Chi Minh City University of Education.

Method 4: Admission based on a combined academic score calculated using the following formula:

Academic Score = (National High School Graduation Exam Score × 50%) + (High School Transcript Score × 40%) + (Competency Assessment Test Score × 10%)

Method 5: Direct admission and priority admission for students who have won prizes in National Excellent Student Competitions, National Science and Technology Competitions, ASEAN and international skills competitions; as well as international applicants who meet academic requirements or are nominated under official admission programs.

 

Basic/major subjects:

Administrative Services
Basic Skills in the Digital Era
Microeconomics
Critical Thinking
Information and Communication Technology
Macroeconomics
Digital Competence and Exploiting Open Educational Resources
Introduction to Laws
Professional Development, Grooming and Business Etiquette
Research Project
Introduction to E-commerce
Principles of Accounting
Philosophy of Marxism and Leninism
Marxist-Leninist Political Economy
Introduction to Management
Scientific Socialism
Electronic Transaction Law
Entrepreneurship and innovation
History of the Communist Party of Vietnam
Marketing Essentials
Consumer behaviour
Advanced Soft skills in the Digital Age
Business Statistics
Integrated marketing Communications
Database
Human Resource Management
Operation Management in E-commerce
Data Analysis
Web design
Branding communication
Information security
Brand management
E-Logistics
Digital Marketing
E-commerce project
Tự chọn (Chọn 2 môn trong 4 môn sau)
Data Mining
Information System Management
Market research in e-commerce
Retail Sales Management in E-Commerce
Work-based Experience & Internship
Graduation thesis
Các môn thay thế Khóa luận tốt nghiệp
Graduate Project
Customer understanding and care


Intensive English:

Nep 1 – Elementary level
Nep 2 – Pre-Intermediate level
Nep 3 – Pre-Intermediate level
Nep 4 – Intermediate level
Nep 5 – Intermediate level
Nep 6 – Upper-Intermediate level

Graduates of the E-Commerce program possess specialized knowledge, fluency in English, and robust skills, offering numerous job opportunities and salaries ranging from 25% to 100% higher than the average. They are confidently equipped to take on various roles:

  • Online Marketing Specialist
  • Online Communication Specialist
  • Online Sales Specialist
  • E-Commerce Website Administrator
  • Customer Behavior Analyst
  • Customer Care Specialist
  • Distribution Channel Manager
  • Entrepreneur