Electronic Commerce (E-Commerce)

E-Commerce is a modern way of doing business online, leveraging information technology and the Internet to enable fast and efficient buying, selling, exchanging, and payment transactions.

The E-Commerce program at the NTT Institute of International Education (NIIE) is designed to equip students with the essential skills to succeed in the digital marketplace — including on e-commerce platforms, social media, and other online channels. The curriculum follows an interdisciplinary approach, covering areas such as: Digital Environment (business law, e-commerce website design, cybersecurity, etc.); Digital Communication (digital marketing, brand management, consumer behavior, etc.); Logistics (logistics management, distribution channel management, etc.); Management (customer service, business strategy, and more).

What makes NIIE’s E-Commerce program stand out is its use of international-standard textbooks, bilingual instruction in English and Vietnamese, and a practical learning model. Students engage in case studies, business projects, company visits, and expert seminars to gain real-world experience.

Additionally, the program features enhanced English language training through six levels, from beginner to B2 (equivalent to IELTS 5.5 – 6.0), empowering students to work confidently in global and international environments.

Duration: 3.5 years

Degree: Bachelor of E-Commerce issued by Nguyen Tat Thanh University.

Mode of study: Full-time

Students need to meet the following requirements:

  1. Graduated from high school.
  2. Admission is based on one of the following methods:

Method 1:
Admission based on the 2025 national high school graduation exam results, using subject combinations as regulated by the Ministry of Education and Training.

Method 2:
Admission based on academic transcripts, meeting one of the following criteria:

  • Grade 12 GPA: The total average score of three Grade 12 subjects in the chosen combination must be 18 or higher.
  • Combined Assessment: The total average score of three Grade 12 subjects in the chosen combination, combined with the national exam score or University Entrance Assessment (UEA) score, must be 18 or higher.

Method 3:
Admission based on results from University Entrance Assessments conducted by: Vietnam National University – Ho Chi Minh City, Vietnam National University – Hanoi, V-SAT, Ho Chi Minh City University of Education (or combined with national high school graduation exam results)

Method 4:
Admission via direct entry, priority admission, or nomination-based admission.

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Basic/major subjects:

Administrative Services
Basic Skills in the Digital Era
Microeconomics
Critical Thinking
Information and Communication Technology
Macroeconomics
Digital Competence and Exploiting Open Educational Resources
Introduction to Laws
Professional Development, Grooming and Business Etiquette
Research Project
Introduction to E-commerce
Principles of Accounting
Philosophy of Marxism and Leninism
Marxist-Leninist Political Economy
Introduction to Management
Scientific Socialism
Electronic Transaction Law
Entrepreneurship and innovation
History of the Communist Party of Vietnam
Marketing Essentials
Consumer behaviour
Advanced Soft skills in the Digital Age
Business Statistics
Integrated marketing Communications
Database
Human Resource Management
Operation Management in E-commerce
Data Analysis
Web design
Branding communication
Information security
Brand management
E-Logistics
Digital Marketing
E-commerce project
Tự chọn (Chọn 2 môn trong 4 môn sau)
Data Mining
Information System Management
Market research in e-commerce
Retail Sales Management in E-Commerce
Work-based Experience & Internship
Graduation thesis
Các môn thay thế Khóa luận tốt nghiệp
Graduate Project
Customer understanding and care


Intensive English:

Nep 1 – Elementary level
Nep 2 – Pre-Intermediate level
Nep 3 – Pre-Intermediate level
Nep 4 – Intermediate level
Nep 5 – Intermediate level
Nep 6 – Upper-Intermediate level

Graduates of the E-Commerce program possess specialized knowledge, fluency in English, and robust skills, offering numerous job opportunities and salaries ranging from 25% to 100% higher than the average. They are confidently equipped to take on various roles:

  • Online Marketing Specialist
  • Online Communication Specialist
  • Online Sales Specialist
  • E-Commerce Website Administrator
  • Customer Behavior Analyst
  • Customer Care Specialist
  • Distribution Channel Manager
  • Entrepreneur