Change Management is a combination of management activities that proactively detect, promote, and control the change process of an enterprise in accordance with market fluctuations, ensuring the development of enterprises in a changing business environment. For students to better understand the importance of Change Management, especially in Communication, MBA. Mark Benesia Carace invited speaker Rudell Antonio Ramirez – Master of Arts in Communication, Assistant Professor, University of the Philippines, Los Baños to come and share on the topic “The Organizational Communication in Change Management.”
MA. Rudell Antonio Ramirez is a trainer, business consultant, and assistant professor. He has over 10 years of training experience and spans a wide range of cultural and social backgrounds. Currently, he is teaching at the University of the Philippines Los Baños, in charge of subjects related to communication and focuses on coordination activities, research projects in the industry.
At the beginning of the lesson, MA. Rudell has interpreted the word “Change” as we always think of it in a negative way. However, in the business field, change is the key condition that can decide the survival of every business. It is for this reason that Change Management has become one of the methods trusted by international leaders for many years, especially during the period of constant volatility of the Covid-19 pandemic. Then, he started to step into the main part of the lesson when sharing about the nature of Communication; The role of communication in Change Management; the Advantages and barriers of communication in Change Management; Symmetrical Communication; Communication strategy, planning; Communication paradigms change…
With unique leadership, engaging lesson content, and modern teaching methods, but equally close and humorous, MA speaker. Rudell helped NIIE students understand the importance of Communication in Change Management, how to build an overall Communication Strategy and especially real examples on this topic. The end of the workshop also left a lot of impressions when the speaker and NIIE students together “tested their talent” in singing in English and Vietnamese, making the whole class become “strangely” exciting. It was a really memorable meeting, wasn’t it?