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NIIE Business Administration Students Defend Graduation Thesis: Practical Thinking – Professional Style – Trend-Aligned Knowledge

The graduation thesis defense day marks a significant milestone for every final-year student. At the NTT Institute of International Education (NIIE), the recent thesis defenses by Business Administration students were not only a testament to their academic growth but also highlighted their practical application abilities, research mindset, and global readiness — traits that define today’s Gen Z generation.

Experienced Committees Offering Comprehensive Evaluation

Ba buổi bảo vệ được tổ chức với ba Hội đồng chấm điểm, quy tụ các chuyên gia là Tiến sĩ, Thạc sĩ đầu ngành (Hình chụp buổi 1, Hội đồng PGS.TS. Nguyễn Xuân Nhĩ và ThS. Trần Hoàng Cẩm Tú).
Three sessions were held with three grading committees, bringing together leading experts including PhDs and Master’s degree holders (Photo from Session 1 with Assoc. Prof. Dr. Nguyen Xuan Nhi and Ms. Tran Hoang Cam Tu, MBA).

Three defense sessions were organized, each overseen by a dedicated committee composed of top-level experts — individuals not only academically accomplished but also highly attuned to real-world market dynamics. Notable committee members included Assoc. Prof. Dr. Nguyen Xuan Nhi, Dean of Business Administration at NTTU and Head of Business Administration at NIIE; Dr. Nguyen Manh Hoang, Vice Director of NIIE; and Dr. Nguyen Giang Do, Vice Dean of Business Administration at NTTU and Head of Creative Business at NIIE. Accompanying them were NIIE’s experienced faculty members, who contributed practical insights and multi-dimensional perspectives, helping bring the evaluations closer to the students’ own experiences.

Diverse Topics Reflecting Contemporary Trends

30 đề tài trong các buổi bảo vệ lần này là minh chứng rõ ràng cho tinh thần học thuật nghiêm túc và sự nhạy bén với xu hướng của sinh viên NIIE.
The 30 thesis topics presented during the sessions clearly reflected the students’ academic dedication and trend awareness.

A total of 30 topics were presented, demonstrating the students’ serious academic attitude and acute awareness of market trends. From current issues like Gen Z’s “quiet quitting” and the impact of AI on business performance, to sustainable consumption trends such as eco-friendly cosmetics, green household appliances, and e-waste recycling behaviors — these topics showed that students at NIIE study not just to know, but to act, to understand society, and to contribute meaningfully to the community.

Trong đó không ít đề tài nổi bật với các nghiên cứu ứng dụng công nghệ cao và các phương pháp phân tích hiện đại.
Many topics stood out for their use of high technology and modern analytical approaches.

Several theses stood out by integrating advanced technologies and modern research methods — such as blockchain applications in food supply chains, AI-driven business data analysis, and models for measuring customer behavior on TikTok, a platform currently leading the digital communication trend in Vietnam.

Một số đề tài rất “trending”, ví dụ như các mô hình đo lường hành vi khách hàng trên nền tảng TikTok.
Some topics were especially “trendy,” like customer behavior analysis models on TikTok.

Beyond strong content development, these theses also showcased academic rigor through structured formats, scientific research models, adept use of analytical tools like SPSS and AMOS, and fluent, professional bilingual presentations in English and Vietnamese.

Sinh viên NIIE thể hiện khả năng phân tích dữ liệu và kỹ năng thuyết trình song ngữ Anh - Việt lưu loát, chuyên nghiệp.
NIIE students demonstrated strong data analysis skills and delivered bilingual presentations with fluency and professionalism.

Academic Identity Shining Through – Affirming Education Quality

Sự tự tin, tư duy phản biện sắc sảo và khả năng diễn đạt lưu loát đã giúp sinh viên NIIE thuyết phục Hội đồng bảo vệ.
Confidence, sharp critical thinking, and fluent delivery helped NIIE students impress the evaluation committees.

Throughout the sessions, committee members frequently nodded in agreement, impressed by the students’ confidence, critical thinking, and articulate presentations. Many projects were praised for their high practical value, with potential to become start-up ventures or be implemented directly within businesses.

Mỗi nhóm đều mang đến một cách tiếp cận và khả năng khai thác vấn đề một cách mới mẻ, độc đáo.
Each group brought fresh approaches and unique perspectives to their topics.

A major highlight was the students’ independent thinking and ability to explore new, innovative topics — essential skills in the digital era. These qualities clearly reflect the impact of NIIE’s educational approach, which emphasizes proactive, practice-based learning and supports students in growing comprehensively in both professional knowledge and soft skills.

Graduation Thesis – The Culmination of Knowledge

Ba buổi bảo vệ đã diễn ra thành công xuất sắc, chứng kiến sự trưởng thành trong cả tư duy và hành động của sinh viên NIIE.
The three defense sessions concluded successfully, marking the students’ growth in both thought and action.

The graduation thesis is more than just a “final exam” before officially graduating — it’s a journey through which each student proves their academic capability, research proficiency, and practical problem-solving skills. It’s also an opportunity for self-reflection, a moment of pride in their efforts, and a readiness for what lies ahead — where the diploma is just the beginning, and true preparation lies in self-belief and the solid foundation built for entering a rapidly evolving job market.

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NTT INSTITUTE OF INTERNATIONAL EDUCATION – NGUYEN TAT THANH UNIVERSITY

GLOBAL LEARNING – GLOBAL SUCCESS

Address: 458/3F Nguyen Huu Tho, Tan Hung Ward, District 7, Ho Chi Minh City

Hotline: 0934 116 244 / 0938 116 244

Email: niie@ntt.edu.vn